Freshpair, sponsors of the USA National Underwear Day, pushed out the gauntlet this year. To celebrate the day (August 5th), they set out to break the Guinness World Record for the most people in their underwear in one place.

Those Guinness boffins are doing their calculations, and we'll keep you updated on the new record.

Freshpair created National Underwear Day in 2003, and since then it has bloomed, and travelled Internationally. London holds an annual 'no pants on the tube' day each year. (pants is the English for underwear, not jeans).

National Underwear Day Times Square - Freshpair

National Underwear Day Times Square - Freshpair

National Underwear Day Times Square - Freshpair

national-underwear-day-2013-times-square-3

National Underwear Day Times Square - Freshpair

national-underwear-day-2013-times-square-2
C-in2, the US based underwear brand, is making a comeback with the spring 2011 collection due to hit stores very soon. C-IN2 returns. The pop colour brief C-in2 don't give you the standard fly front brief. Designer Gregory Sovell, in competition only with himself, seeks to evolve beyond his own original groundbreaking designs. Greg searchs worldwide for cutting-edge technologies and fabrics to create products that make you feel better. The contour pouch, sling support, trophy case, along with fabrics such as rayon made from bamboo and lyocell made from seaweed are just some of the C-IN2 innovations.
Continuing the new series from Man Crush - this month we checked out the latest underwear fashion at the Edge bar in Soho. André from Brisbane caught our eye... Name: André From: Brisbane Age: 25 Job: Barman Favourite Brand: Aussiebum, I am Australian after all... Do you have pulling underwear: Absolutely, they're Cin2, and they do work, they lift! The most you've spent on a pair: 45 Aussie Dollars. What are you wearing now? Dolce and Gabbana, white with a black band. Can we see them?

Andre At The Edge Soho wearing Dolce & Gabanna

André is wearing Dolce & Gabanna. If you've been photographed by Man Crush, and would like copies, contact the Man Crush team.
A new series from Man Crush - each month we hit the streets of London Town and check out the latest fashion in underwear. First up, meet Stefano from Old Compton Street's Man Store. He was stood in the doorway, and pretty much the fittest man in Soho, so we couldn't resist checking him out. Londons Pants - StefanoName: Stefano From: Italy Age: 31 Job: Today I'm a shop assistant, obviously, but I'm also an actor. Favourite Brand: Diesel or Baskit. Do you have pulling underwear: Yes, they're black and sort of see through. The most you've spent on a pair: £20, and they were worth it! What are you wearing now? Bright red Diesels, not my pulling underwear. Can we see them?

Stefano's red diesel pants

Stefano is wearing the Diesel Reverse Logo Andre Brief - in Red. Buy diesel underwear online at Banglads. If you've been photographed by Man Crush, and would like copies, contact the Man Crush team.
An old print ad from D&G. I thought it was pretty :) Just what are those two on the right ogling I wonder...
A Brief History of Undwerar, as presented by The One Show, on the BBC.