The Bum Chums virals are getting better - here's the latest "Sneak Peek"...

Click here to buy Bum Chums at Dead Good Undies.

Now in at Dead Good Undies is the Bum Chums Swim Brief.

Bum Chup Swim Brief at Dead Good Undies

Available in Lush Lemon, Cheeky Cherry, Purple Plum, Blue Berry and Pink Peaches. Click here to visit Bum Chums at Dead Good Undies.
Bum Chums are ethically made here in the UK. Here's the latest promo viral:

Click here to buy Bum Chums at Dead Good Undies.

Dead Good Undies caused a bit of a stir when they got Cage Fighter Phil Ounsley, whose full-time job is a Police Inspector, to wear their Clever Moda 'Red Devil' boxer briefs for the weigh in for his fight against John Berry.

Ounsley at the weigh in wearing Clever Moda Red Devil Boxer Briefs

Buy Clever Moda online from Dead Good Undies