The latest from the Autumn/Winter 2012 HOM range has arrived at Dead Good Undies. The e.Go collection ... and the Black Addict collection. Plus there's a few new entries from the HO1 range. HOM teamed up with students from the prestigious French school École Duperré to produce their new e.Go collection, with some amazing results.
HOM e.Go Americas Low Waist Hipster

HOM e.Go Americars Low Waist Hipster

Gentlemen start your engines, the HOM e.Go Americars Low Waist Hipster is in town. This über trendy mini short is covered with a colourful selection of vintage American cars. Vroom, vroom! • Modern cut sits lower on the hips • Cuddly mustard waistband is woven with repeated e.Go script • Single layer fabric is really smooth and creates a close fit • Contrast yellow stitching at the pouch • Fabric 86% polyamide 14% elastane
HOM e.Go Network Low Waist Maxi White

HOM e.Go Network Low Waist Maxi

The HOM e.Go Network Maxi is combines an abstract city scene at the right thigh with a uniform pattern of steel coloured shapes. • Microfibre fabric is smooth and supple • Signature HOM waistband is interwoven with a white e.Go logo • Solo layer fabric for a closer fit • Modern cut sits lower on the hips • Designed by Chloé Martin • Fabric 85% polyamide 15% elastane
HOM e.Go Arty Low Waist Maxi

HOM E.Go Arty Low Waist Maxi

The HOM e.Go Arty Low Waist Hipster has playfully recreated famous masterpieces from the likes of Gustav Klimt, Van Gogh, Jan van Eyk and Salvador Dali. A must have for all art lovers. • Microfibre fabric has great stretch and is ultra smooth • Cuddly waistband is patterned with raised e.Go motifs • Low rise design is stylish and really flattering • Fabric 85% polyamide 15% elastane
HOM e.Go Comic Strip Low Waist Hipster

HOM e.Go Comic Strip Low Waist Hipster

HOM save the men of the world from making bleak and boring underwear choices with a help from this ultra fun HOM e. Go Comic Strip Low Waist Hipster. • Comic strip capers are depicted across the whole of the body fabric • Trendy hipster style sits low on the hips and higher on the thighs • Silky trim border the pouch • Fluid fabric provides maximum elasticity and is used in just one layer • Fabric 62% polyamide 25% cotton 13% elastane
 HOM e.Go Smiley Navy Low Waist Maxi

HOM e.Go Smiley Navy Low Waist Maxi

The HOM e.Go Smiley Navy Low Waist Maxi which comes complete with its very own smiley face stamped at the left thigh. • The e.Go branded waistband is soft and stretchy with a smiley face woven into the • Fabric is cotton rich and used in one layer for a light and comfortable fit • Navy body fabric coordinates with the grey piping and contrast white stitching • Fabric 94% cotton 6% elastane
HOM e.Go Party Low Waist Maxi

HOM e.Go Party Low Waist Maxi

This fun short comes in two colour block choices. • Fabric is used in one layer throughout • Branded waistband is ultra smooth and flat • Bold body fabric is cotton rich for a naturally cool and comfy fit • Multicoloured stripe brand tag sits at the left hip to finish • Fabric 96% cotton 4% elastane
HOM e.Go Colours Low Waist Maxi

HOM e.Go Colours Low Waist Maxi

This fashion forward boxer uses an innovative pouch free design which means it can be worn by the females too! • Marl grey fabric contrasts beautifully with the colourful horizontal stripes • Unisex design still provides men with the right amount of support and comfort • Cotton rich fabric is beautifully soft and used in one layer • HOM signature waistband is smooth and flat • Finished with a multicoloured brand logo at the left hip • Fabric 96% cotton 4% elastane

Click here to shop HOM at deadgoodundies.com