We're a big fan of C-IN2 at Man Crush. Gregory Sovell is the designer behind the brand, and he was also behind the original 2(X)ist styles. Yes, we loved those too!

The Core and Zen ranges are now in at Dead Good Undies - check out the full set below.

c-in2 core basic tank top

The home of outrageous underwear has came up with some fantastic new styles for Summer 2014.

Gregg Homme has released the Gentlemen, Showoff, Asia and Modal collections - find them all now at Dead Good Undies.

gregg homme summer 2014

Gregg Homme X-Rated Maximiser Brief
If revealing men’s underwear is your thing you’ll really appreciate this Gregg Homme brief with its enhancing see through pouch... read more.

Gregg Homme Xcess Thong
Three silver coloured Xs are displayed at the front centre of the waistband on this Gregg Homme thong... read more.

Gregg Homme Treasure Boxer Brief
This luxurious men’s trunk uses a semi opaque fabric patterned with printed chains and gold speckles... read more.

Gregg Homme Perfek Bum Square Cut Brief
This enhancing men's underwear design from Gregg Homme uses an outer elastic string at the rear to add definition to your cheeks... read more.

Gregg Homme Beyond Doubt Tank Top
Simply designed see through men’s vest produced from a soft mesh that definitely makes the most of toned torsos... read more.

Gregg Homme Victory Swim Brief
Eye catching men's swimwear from Gregg Hopmme with functional fast dry fabric and a trio of great colour options... read more.

jase dean mundo unicoThe Summer 2014 Mundo Unico range is revealed, on Dead Good Undies' hottest new model Jase Dean. Stripes are definitely in this season, showcased with some vivid single colour designs and chi-chi waistbands. These briefs for men, boxer shorts and longer leg designs are carefully tailored to make the most of your essentials. If you've tried this fabulous South American brand before, top up today. If not, you really have to wear them to love them.

Click here to shop Mundo Unico at Dead Good Undies
C-IN2 underwear is now available at Dead Good Undies. There's Grip Profile, Pop Color No Show Profile Briefs and Hand Me Down Low No Show Briefs.
c-in2 at dead good undies
The 2014 Tan Trhough swimwear range from Kiniki is out now. This season Kiniki have launched hipsters, a slim-line range of swim micro styles and a more conventional mens tan through swim brief offering more coverage and support.

Each style is designed to make you look good, while helping you achieve an all over tan and minimise tan lines. See the full Kiniki range here, but don't forget the suntan lotion!

ergowear mohawk
There's some great new Ergowear lines now in at Dead Good Undies. There's the X3D Mohawk range, and Ergowear Max LIGHT.

Ergowear Max Premium Jock Strap
Position yourself perfectly in this Ergowear Jock Strap - designed to keep your tackle away from the body in a coolly comfy a... more.

Ergowear FEEL Classic Brief
These male briefs are ergonomically designed for improved shaping. Get you enhancing underwear online from Deadgoodundies. Bu... more.

Ergowear FEEL Suave MidCut
This masculine men's underwear has a roomy pouch to adapt to your preferred position. Buy online. UK next day delivery availa... more.

Ergowear FEEL Classic Boxer
This boxer brief for gents enhances in all the right places and is ultra comfy too. Order your ergonomic men’... more.

Ergowear X3D Mohawk Thong
Get the attention you deserve in this enhancing thong for men from Ergowear. More like this online now at Deadgoodundies.... more.

Ergowear MAX Trio Boxer Brief
If you love colourful undies which offer complete support and enhancement in all the right places then this Ergowear boxer br... more.

Click here to shop Ergowear at Dead Good Undies
Taking inspiration from the traditional sport jockstraps, Cellblock 13 have created what should become another classic. The Locker Jocks feature a sturdy waistband, woven pouch and bold colors. They are available now from Jockstrap Central.

cellblock13 locker jockstrap

Like all good sport jocks, a woven pouch ensures air circulation and moisture wicking. It's slightly contoured and includes a centre seam. Although the fabric has a two-way stretch it's designed to keep things in place.

cellblock 13 locker jockstrap yellow

The 3 Inch waistband comes with classic sport jock pinstripes running horizontally through the elastic. Respecting it's roots, the white rectangular care label is on the outside front and center with the make-a-statement Cellblock 13 logo, the size and care instructions displayed for all to see. Finally, solid one inch elastic leg straps not only ensures everything stays in place but they frame your posterior to perfection.

cellblock 13 locker jockstrap green arse

Cellblock 13's Knockout Jockstraps are the perfect combination of sport, fetish and edgy fashion jock.

cellblock 13 knockout jocks

Not only do they feel awesome, they also have the looks - coming in all your favorite extrovert colors: black and blue, black and red and of course, black and yellow.

cellblock 13 knockout jockstrap yellow blue

The Knockout Jockstrap features a naturally contoured soft cotton pouch, a hint of spandex for shape expansion and retention plus a liberating four-way stretch. The jet black pouch includes a single one and a quarter inch wide contrasting color racing stripe running vertically through the center of the pouch which along with the matching piping not only looks good but perfectly highlights what it needs to.

cellblock 13 knockout red

The 2 inch plushed waistband with horizontal racing stripes sewn in features the CellBlock 13 logo. High quality one inch nylon and rubber elastic leg straps finish it all off.

In case you don't know, Cellblock 13 is made by Timoteo so you just know that these great looking jocks are built to last.

Summer is just around the corner and Jockey are prepared with some great colourful styles.
jockey summer 2014 at dead good undies

The range includes the Brazilian Sunrise Stripe (above) along with the Jockey Rio de Janiero Y-Front and Sports Trunks.

Jockey Wave Rider Swim Sport Brief 61204
A deep cut swim brief with a full lining and drawstring for complete security. Buy online - DGU stocks men's swimwear all yea... more.

Jockey Welcome to Miami Short Trunk 183255
Keep it cool and casual in classic men's cotton boxer briefs - inspired by American design this stonewashed underwear is tota... more.

Jockey Classic Cotton Rib Y-Front Midway Brief
Gents who love longer leg underwear will adore our double-ribbed men's shorts - made from pure cotton for a fantastic fit. Bu... more.

Jockey Modern Thermals T-Shirt
For those who don’t like long sleeved thermals here’s a short sleeved thermal top in high q... more.

Jockey Spurt 100% Cotton Y-Front Over Knee
If you love snug men’s underwear yet don’t want to go the whole hog with a restrictive long... more.

Jockey Spurt 100% Cotton Long Sleeved Undershirt
Produced from a completely natural combed cotton fabric this Spurt long sleeved shirt is great for guys who favour pure and c... more.

The latest styles from Sloggi for Spring 2014 are hitting the shelves now and are available at Dead Good Undies.

sloggi spring 2014 dead good undies

The range includes the Newport Hipster and I'm Your Brief and Hipster.

Click here to shop Sloggi

First look at HOM’s new spring arrivals

The HOM collection of underwear for men has something for everyone. From classic tighty whities to adventurous semi-transparent devoré shorts via underpants of every shape and hue. The first arrivals are in stock now at Dead Good Undies, and there’s lots more to come. Of course DGU always has favourites like the Sports, HO1 Original and Soft Silk styles in stock because you guys just can’t get enough of them…

HOM HO1 Summer Light Mini Brief
HOM HO1 Summer Light Mini Brief worn by Adam Coussins