andrew christian vivid fuse black boxer


andrew christian vivid fuse navy boxer
Now in at dead good undies is the Jockey Grizzly Creek range.

deadgoodundies jockey grizzly range
Featuring the Grizzly Creek Body, Grizzly Creek Long JOhn and Grizzly Creek Short Trunk with fly, click here to check out Jocket ad Dead Good Undies.
Jockstrap Central have taken stock of Jack Adams Old School and Varsity Mesh Jockstraps.

jockstrap central jack adams retro modern streamlined jockstraps


jockstrap central jack adams old school jockstrap blue


Jack Adams Old School Jockstrap

It may be borrowing from the past, but the Old School 2.5 Jock has improved the sports jock at every turn. It adds a modern flare with it's slick color choices and styling. Old School is the best of both worlds. Retro is the thick heavy duty waistband, extra thick leg straps and woven pouch. Modern is the bold color choices and detailing and the unbelievable comfort built into these jocks.

jockstrap central jack adams old school jockstrap blue


jockstrap central jack adams old school jockstrap red grey


Jack Adams Varsity Mesh Jockstrap

From the front, this unique jockstrap looks like a brief, but from the back a jockstrap. Unlike many jock-briefs, the front is cut low and very streamlined. So it's perfect to wear under low-rise jeans. The four way stretch mesh fabric is smooth and slinky and the indented mesh pattern adds visual interest. As a bonus, the mesh also wicks moisture. From the back, it's a traditional jock with straps meeting the wrap around of the front panel.

jockstrap central jack adams varsity mesh jockstrap black yellow


jockstrap central jack adams varsity mesh jockstrap black


jockstrap central jack adams varsity mesh jockstrap white


New in at men's online fashion retailer Dead Good Undies is the Sloggi Spirit collection.

Sloggi Spirit at Dead Good Undies

The range comes in Hipster, Mini-Brief, Midi-Brief and O-Shirt. Sloggi Men underwear is comfortable, practical, stylish and stands up to wash after wash - get your Sloggi Spirit now at deadgoodundies.com
Joe Snyder's latest photoshoot video for their Autumn/Winter 2013 range is online now. Featuring the Active Wear and Pride Frame Neon range as well as some firm older favourites.



Buy Joe Snyder online from Dead Good Undies - and don't forget their fast-dry fabric makes their range great swimwear, or underwear!
Obviously Modal Basics Jockstrap

jsc-obviously-jockstrap-11Now in at Jockstrap Central is the Obviously Modal Basics Jockstrap. Nine new modal jockstraps ergonomically designed with a four-way-stretch for maximum comfort.

The Obviously Modal Jockstrap features an anatomical pouch to prevent squashing or chafing. They are made from super-soft Modal/Lycra blended fabric which has an ultra light feel which is resistant to shrinkage and fading. The waistband is soft-backed 1.5" elastic.The rear jock-straps are 3/4" made with the same soft-backed elastic.Care label is printed onto the waistband.

Of course, being a Modal Basics collection, it's all about neutral colours to give a great look and feel.

For a little more excitement, be sure to check out the Obviously Chromatic Jockstraps at Jockstrap Central as they give the same level of comfort as the Modal jockstraps but in bolder colors and with a bolder waistband design.

Click here to shop Obviously at Jockstrap Central.

jsc-obviously-jockstrap-34  jsc-obviously-jockstrap-30  jsc-obviously-jockstrap-18 
hom-autumn-2013-at-dead-good-undies


There's some great new HOM underwear out now at Dead Good Undies. New items are from the Black Addict, Delight, Anniversary, H01 and H7 ranges.

HOM Anniversary Range

HOM burst onto the French underweaer market in 1968. To celebrate 45 years designing quality and innovative underwear, they're taking us back over the years with the Anniversary range.

HOM Anniversary 70s Brief 
HOM Anniversary 70s Brief
 HOM Anniversary 80s Micro Brief
HOM Anniversary 80s Micro Brief
 HOM Anniversary 90s Micro Brief
HOM Anniversary 90s Micro Brief
 HOM Anniversary 2000s Maxi Boxer Brief
HOM Anniversary 2000s Maxi Boxer Brief
Click here to shop HOM at Dead Good Undies.

Other New HOM

As we mentioned, besides the HOM Anniversary range, there's also a few other new designs now in stock at deadgoodundies.com

HOM Black Addict Grid Hipster
HOM Black Addict Grid Hipster 
 HOM Black Addict Leather Hipster
HOM Black Addict Leather Hipster
 HOM H01 Elysee Maxi Boxer Brief
HOM H01 Elysee Maxi Boxer Brief
 HOM H7 Micro Brief White
HOM H7 Micro Brief White
 HOM Insider Low Waist Maxi
HOM Insider Low Waist Maxi
 HOM Kings Garden Hipster
HOM Kings Garden Hipster
 HOM Ornament Snake Hipster Black
HOM Ornament Snake Hipster Black
 HOM Ornament Snake Hipster Red
HOM Ornament Snake Hipster Red
Photography © Adam Davies/Dead Good Undies.


bruno-banani-2013-arrives-at-dgu

The lastest Bruno Banani has arrived at Dead Good Undies. From the Thrill line there's the Hipi Short and Tanga Brief, and there's a great range of Cotton Line products to choose from, including long shirt, v-neck shirt, round neck shirt and a sport shirt. Of course, there's also the sport slip, retro brief, button shorts and shorts.

Check out the full range at deadgoodundies.com, but here's a preview:

Bruno Banani Thrill Range Tanga Brief
Bruno Banani Thrill Range Tanga Brief 
Bruno Banani Thrill Range Hip Short 
Bruno Banani Thrill Range Hip Short
 Bruno Banani Cotton Line Sport Shirt White and Button Short
Bruno Banani Cotton Line Sport Shirt White/Button Short
 Bruno Banani Cotton Line V-Neck T-Shirt
Bruno Banani Cotton Line V-Neck T-Shirt
 Bruno Banani Cotton Line Sports Slip White
Bruno Banani Cotton Line Sports Slip White
 Bruno Banani Cotton Line Sports Shirt Black
Bruno Banani Cotton Line Sports Shirt Black
 Bruno Banani Cotton Line Long Shirt/John White
Bruno Banani Cotton Line Long Shirt/John White
Bruno Banani Cotton Line Long John Black
Bruno Banani Cotton Line Long John Black
Bruno Banani Cotton Line Button Short White
Bruno Banani Cotton Line Button Short White
Photographs (C) Adam Davies/Dead Good Undies





Click here to see the full Bruno Banani range
available at Dead Good Undies.


Dead Good Undies
London based underwear company CURBwear have came up with a way to wear what you are, with their latest Identity range. CURBwear is British designed sportswear and underwear that is comfortable and enhancing while pulling off the hat trick of looking sexy too!

The underwear is responsibly sourced and manufactured within the EU. They have a strict no colour testing on animals policy.

Here's Ben, their guinea pig, showing us the best that CURB has to offer.



And here's the pictures to prove that Ben is probably the bravest man in the UK. Lets face it, have you ever stripped to your undies on a live tube train?

CURB Identity Range on the tube - BOTTOM brief

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curb-wear-london-underground-4


curb-wear-tube-1

The range includes ACTIVE, VERSATILE and BOTTOM branded waistband briefs. The BOTTOM line also includes a Jockstrap.

active versatile curb-bottom


But Ben, what's the French for 'versatile'?
Freshpair, sponsors of the USA National Underwear Day, pushed out the gauntlet this year. To celebrate the day (August 5th), they set out to break the Guinness World Record for the most people in their underwear in one place.

Those Guinness boffins are doing their calculations, and we'll keep you updated on the new record.

Freshpair created National Underwear Day in 2003, and since then it has bloomed, and travelled Internationally. London holds an annual 'no pants on the tube' day each year. (pants is the English for underwear, not jeans).

National Underwear Day Times Square - Freshpair

National Underwear Day Times Square - Freshpair

National Underwear Day Times Square - Freshpair

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National Underwear Day Times Square - Freshpair

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Aussie underwear brand 2Wink have taken the graffitti off the walls, and popped it on your briefs (or jock). Graffiti is an ultra comfy, cotten blend, low rider brief or freedom jock designed to enhance your rear and draw attention to your pouch.
graffiti brief and freedom jock from 2wink Australia