Spring 2014 HOM now in the UK at Dead Good Undies

First look at HOM’s new spring arrivals

The HOM collection of underwear for men has something for everyone. From classic tighty whities to adventurous semi-transparent devoré shorts via underpants of every shape and hue. The first arrivals are in stock now at Dead Good Undies, and there’s lots more to come. Of course DGU always has favourites like the Sports, HO1 Original and Soft Silk styles in stock because you guys just can’t get enough of them…

HOM HO1 Summer Light Mini Brief
HOM HO1 Summer Light Mini Brief worn by Adam Coussins

A brief run down of the latest HOM to arrive at Dead Good Undies

hom-autumn-2013-at-dead-good-undies

There’s some great new HOM underwear out now at Dead Good Undies. New items are from the Black Addict, Delight, Anniversary, H01 and H7 ranges.

HOM Anniversary Range

HOM burst onto the French underweaer market in 1968. To celebrate 45 years designing quality and innovative underwear, they’re taking us back over the years with the Anniversary range.

HOM Anniversary 70s Brief 
HOM Anniversary 70s Brief
 HOM Anniversary 80s Micro Brief
HOM Anniversary 80s Micro Brief
 HOM Anniversary 90s Micro Brief
HOM Anniversary 90s Micro Brief
 HOM Anniversary 2000s Maxi Boxer Brief
HOM Anniversary 2000s Maxi Boxer Brief

Click here to shop HOM at Dead Good Undies.

Other New HOM

As we mentioned, besides the HOM Anniversary range, there’s also a few other new designs now in stock at deadgoodundies.com

HOM Black Addict Grid Hipster
HOM Black Addict Grid Hipster 
 HOM Black Addict Leather Hipster
HOM Black Addict Leather Hipster
 HOM H01 Elysee Maxi Boxer Brief
HOM H01 Elysee Maxi Boxer Brief
 HOM H7 Micro Brief White
HOM H7 Micro Brief White
 HOM Insider Low Waist Maxi
HOM Insider Low Waist Maxi
 HOM Kings Garden Hipster
HOM Kings Garden Hipster
 HOM Ornament Snake Hipster Black
HOM Ornament Snake Hipster Black
 HOM Ornament Snake Hipster Red
HOM Ornament Snake Hipster Red

Photography © Adam Davies/Dead Good Undies.

HOM Restocks at Dead Good Undies – but it could be the last!

There’s been a bit of re-stocking the shelves at Dead Good Undies, and they’ve just taken delivery of a whole raft of HOM core essentials. But, it’s bad news again. Just as Bike are discontinuing the #10 range, this could be the last we see of some HOM core classics.

Keep an eye on the Dead Good Undies website, when it’s the last, there’ll be a “LAST ONES LEFT” tag.

HOM Restocked

New HOM Business, Montague and Temptation out now at deadgoodundies.com

Besides the great Winter Warmers available from HOM at deadgoodundies.com, there’s always the latest styles.

HOM Vichy HO1 Maxi
HOM Vichy HO1 Max
HOM temptation Innocent Mini Brief
HOM temptation Innocent Mini Brief
HOM Temptation Innocent String Black
HOM Temptation Innocent String
HOM Innocent Maxi Boxer Brief
HOM Innocent Maxi Boxer Brief
HOM Business Vendome Micro Brief
HOM Business Vendome Micro Brief
HOM Business SMart Stripes Mini Brief
HOM Business SMart Stripes Mini Brief
HOM Business Smart Stripes Maxi
HOM Business Smart Stripes Maxi
HOM Business Montague Mini Brief
HOM Business Montague Mini Brief
HOM Business Montague Maxi
HOM Business Montague Maxi
 Click here to see all that HOM
has to offer at deadgoodundies.com

Winter Warmers from HOM – warm your cockles in the cold weather

Check out the great new winter underwear from HOM – available now at deadgoodundies.com

HOM HO1 Inners Long Sleeved Shirt HOM HO1 Inners Long Sleeved Shirt  Now you can treat your torso as well as your boys to HOM’s chic creations. The HO1 Inners Long Sleeved Shirt is light and supple to form a perfect cocoon over the body. • 67% cotton helps skin to breathe naturally • Fabric is soft and neatly hemmed • Round necked Tee is great for layering or worn simply on its own • Folded sleeve cuffs
HOM HO1 Inners Long John HOM HO1 Inners Long John   A chic long john with the fabulously practical HOM HO1 horizontal opening for easy access and great support. With a smart contrasting stripe around the bottom of the waistband. • Stretchy waistband has a softly towelled inner • The waistband is also carved with shimmering HO1 ORIGINAL lettering • Neat and smooth cuffs with folded edges hug your ankles gently • Patented HO1 opening perfect for right or left handers • 67% cotton 22% modal 11% elastane
HOM HO1 Inners Long John Black
HOM HO1 Inners Long John Black
HOM HO1 Inners Long John Red
HOM HO1 Inners Long John Red
HOM Business Silk 44 Inners Long Sleeve Shirt White HOM Business Silk 44 Inners Long Sleeve Shirt White   The HOM Business Silk 44 Inners Long Sleeve T-Shirt feels fabulous against the skin and drapes smoothly around every inch. • Divine fabric is light but long lasting • A magical mix of silk and modal with 6% elastane to hug you warmly • Sleeves are finished with folded edge cuffs • 80% modal 14% silk 6% elastane
HOM Business SIlk 44 Inners Long John White HOM Business SIlk 44 Inners Long John White
   
HOM Business Warm Inners Long John HOM Business Warm Inners Long John   For men who like their underwear just a little scientific. This technical Miyabi fibre created by Mitsubishi engineers is ultra fine and soft, but always feels warm and holds more heat against the skin. Also in black. • Twice as warm as cotton • Lovely silky drape on the body • Dual layer of fabric for the pouch and at the leg cuffs • Dressed smartly with a HOM 68 ribbon logo to the left below the waistband • 66% acrylic 28% viscose 6% elastane
HOM Business Cocooning Inners Long HOM Business Cocooning Inners Long John   With their button fly and smartly marled EKS fabric the HOM Business Cocooning Inners Long Johns have a great touch of retro flair. EKS technology means this intelligent material generates heat and absorbs three times more moisture than cotton. • Two buttons on the fly • Stretchy waistband is covered with the same lightly marled body fabric • Ankles are hugged by folded edge cuffs • High performance material aids temperature control more than cotton • 74% acrylic 20% modal 5% polyamide 1% elastane

Click here to check out all that HOM has to offer at deadgoodundies.com

HOM e.Go and Black Addict collections now in stock at deadgoodundies.com

The latest from the Autumn/Winter 2012 HOM range has arrived at Dead Good Undies. The e.Go collection … and the Black Addict collection. Plus there’s a few new entries from the HO1 range. HOM teamed up with students from the prestigious French school École Duperré to produce their new e.Go collection, with some amazing results.

HOM e.Go Americas Low Waist Hipster

HOM e.Go Americars Low Waist Hipster

Gentlemen start your engines, the HOM e.Go Americars Low Waist Hipster is in town. This über trendy mini short is covered with a colourful selection of vintage American cars. Vroom, vroom! • Modern cut sits lower on the hips • Cuddly mustard waistband is woven with repeated e.Go script • Single layer fabric is really smooth and creates a close fit • Contrast yellow stitching at the pouch • Fabric 86% polyamide 14% elastane

HOM e.Go Network Low Waist Maxi White

HOM e.Go Network Low Waist Maxi

The HOM e.Go Network Maxi is combines an abstract city scene at the right thigh with a uniform pattern of steel coloured shapes. • Microfibre fabric is smooth and supple • Signature HOM waistband is interwoven with a white e.Go logo • Solo layer fabric for a closer fit • Modern cut sits lower on the hips • Designed by Chloé Martin • Fabric 85% polyamide 15% elastane

HOM e.Go Arty Low Waist Maxi

HOM E.Go Arty Low Waist Maxi

The HOM e.Go Arty Low Waist Hipster has playfully recreated famous masterpieces from the likes of Gustav Klimt, Van Gogh, Jan van Eyk and Salvador Dali. A must have for all art lovers. • Microfibre fabric has great stretch and is ultra smooth • Cuddly waistband is patterned with raised e.Go motifs • Low rise design is stylish and really flattering • Fabric 85% polyamide 15% elastane

HOM e.Go Comic Strip Low Waist Hipster

HOM e.Go Comic Strip Low Waist Hipster

HOM save the men of the world from making bleak and boring underwear choices with a help from this ultra fun HOM e. Go Comic Strip Low Waist Hipster. • Comic strip capers are depicted across the whole of the body fabric • Trendy hipster style sits low on the hips and higher on the thighs • Silky trim border the pouch • Fluid fabric provides maximum elasticity and is used in just one layer • Fabric 62% polyamide 25% cotton 13% elastane

 HOM e.Go Smiley Navy Low Waist Maxi

HOM e.Go Smiley Navy Low Waist Maxi

The HOM e.Go Smiley Navy Low Waist Maxi which comes complete with its very own smiley face stamped at the left thigh. • The e.Go branded waistband is soft and stretchy with a smiley face woven into the • Fabric is cotton rich and used in one layer for a light and comfortable fit • Navy body fabric coordinates with the grey piping and contrast white stitching • Fabric 94% cotton 6% elastane

HOM e.Go Party Low Waist Maxi

HOM e.Go Party Low Waist Maxi

This fun short comes in two colour block choices. • Fabric is used in one layer throughout • Branded waistband is ultra smooth and flat • Bold body fabric is cotton rich for a naturally cool and comfy fit • Multicoloured stripe brand tag sits at the left hip to finish • Fabric 96% cotton 4% elastane

HOM e.Go Colours Low Waist Maxi

HOM e.Go Colours Low Waist Maxi

This fashion forward boxer uses an innovative pouch free design which means it can be worn by the females too! • Marl grey fabric contrasts beautifully with the colourful horizontal stripes • Unisex design still provides men with the right amount of support and comfort • Cotton rich fabric is beautifully soft and used in one layer • HOM signature waistband is smooth and flat • Finished with a multicoloured brand logo at the left hip • Fabric 96% cotton 4% elastane

Click here to shop HOM at deadgoodundies.com