Explore Italy’s New Year Tradition: Red Underwear

Perhaps our favourite New Year tradition comes from Italy, where it’s lucky to wear red underwear for New Year’s Eve.

Red is said to bring luck and prosperity for the coming year. It’s also seen as a lucky charm for fertility, as well as good luck and happiness. With just over two weeks to go, start shopping now to make sure you get yours without delay.

The tradition is believed to come from the Roman Empire – during the reign of Emperor Augustus red underwear was thought of as a lucky charm and men would wear a red drape over their groin to ward off evil spirits and witches.

Many young Italians also hope they’ll get lucky on the night, wearing their new red boxers, briefs, jockstrap, thong or string.

Giovanni, from Napoli, told Man Crush that he’s had a successful 2024 after wearing red briefs on New Year’s Eve last year – “I found the love of my life, and got a new job which doubled my salary. Wow, what a year!”

To get your lucky charms before the fireworks and celebrations bring in 2025, buy red jockstraps, briefs, boxers, tanga or jockstraps now at Dead Good Undies.

Featured above:
Sucrew Garrison Jockstrap

Andrew Christian Almost Naked Retro Brief

Doreanse 1390 Aire String

Comfyballs Lipstick/Tangerine Performance Regular Leg Boxer Brief

Jockey Re-Defined Short Trunk 181842H

Plus find more red New Year underwear for you or your partner at Dead Good Undies