The Greek brand’s launch at deadgoodundies.com is just the first of many exciting developments they have planned in 2014.

The collection – originally created by designer Christos Bibitsos in 1989 – is a glorious, groundbreaking selection of men’s underwear, swimwear, beachwear, sportswear and homewear. The name, which means ‘way of life’ reflects a philosophy… that Modus Vivendi is about far more than fashion.

Christos Bibitsos sent a special message to DGU for debut day: “We at Modus Vivendi are very excited about the inclusion of our brand at Deadgoodundies – a natural choice given Adam and Jane’s energy and expertise and our increasing fan base in the UK.”
Adam is delighted to add this brand to the DGU portfolio, not least because of the individual designs, superb quality control, fabulous colours and the level of comfort offered by every single Modus Vivendi product.
We hope you enjoy this new collection too.

Click here to check out Modus VIvendi at Dead Good Undies