There's some great new Olaf Benz in stock at Dead Good Undies this week. The ranges include bikini brief, boxer brief, mini string and sport brief.
olaf benz red 1427 traveller


Olaf Benz RED 1427 Bikini Brief
£32.00
A uniquely styled men's micro covered in famous place names... read more.

Olaf Benz RED 1427 Boxer Brief
£36.00
Famous place names in bold text cover this super sleek men's boxer trunk... read more.

Olaf Benz RED 1421 Mini Pant
£33.00
See through mesh and soft microfibre combine to create this men's underwear masterpiece... read more.

Olaf Benz RED 1421 Mini String
£23.00
A stretchy microfibre thong for men with mesh waist straps and 2cm back... read more.

Olaf Benz RED 1421 Sport Brief
£29.00
This classic men's slip keeps things interesting with a revealing mesh section across the top of the pouch... read more.

Olaf Benz RED 1421 T-shirt
£48.00
Microfibre men's t-shirt with a mesh panel stitched down the centre front... read more.



Get your hands on the Autumn/Winter 2014 range from Hom underwear.

dgu new hom dead good undies

The range includes some great prints on some luxurious fabrics to keep your fire hot over the colder months. Including the HOM HO1 Royal Navy Trunk, some great new HOM Black Addict trunks and the HOM Casanova Comfort Trunk (pictured).


HOM Adaptive Trunk
£29.00
Whether you're a sporty fella or just love chic and breathable men's underwear this is one seasonal must have... read more.

HOM Black Addict Fusion Trunk UP
£29.00
This sleek hipster is printed with a distressed pattern in deep rose and it has a gently enhancing pouch... read more.

HOM Black Addict Metal Trunk UP
£29.00
A great take on the big cat print without being too wild... read more.

HOM Black Addict Skin Trunk
£29.00
Immerse yourself in the subtle beauty of this modal and leatherette hipster from HOM... read more.

HOM Cap Corse Swim Micro Brief
£40.00
Maximise your tan in this high cut designer men's swimwear with a casual but colourful striped pattern... read more.

HOM Cap Corse Swim Short
£48.00
A white swimming short woven with pastel stripes and completed with a full lining... read more.

HOM Casanova Comfort Trunk
£33.00
This could well be one of the sexiest styles ever from the famous French collection... read more.

HOM Chic Dandy Comfort Micro Brief
£21.00
True sophisticates will appreciate the subtle striped fabric and chic cut of this men's micro... read more.

HOM Chic Stripe Comfort Micro Brief
£21.00
If you feel underdressed in anything but a suit then you'll love the dignified styling of this men's underwear available to buy online at Deadgoodundies... read more.

HOM Colorama Mini Brief
£22.00
This smart sporty brief is perfect for regular wear and its smooth fast dry material ensures comfort throughout the day... read more.

HOM HO1 Balmoral Boxer Brief
£28.00
We are certain this trunk would have the approval of the Royal Court! If you like the HO1 opening you can purchase more online at Deadgoodundies... read more.

HOM HO1 Balmoral Mini Brief
£22.00
With a regal title and posh filigree rope design this HO1 brief is perfect for the gent who appreciates finer things in life... read more.

HOM HO1 Royal Navy Trunk
£28.00
A smart boxer brief with the HO1 horizontal pouch opening and striped white and navy body fabric... read more.

HOM Island Resort Swim Micro Brief
£38.00
These fresh swimmers will have you seeking out a sunny destination just to show them off! UK next day delivery is offered by DGU... read more.

HOM Plume Trunk
£25.00
A lighter than air hipster which kisses the body in silky microfibre... read more.

HOM Voile Swim Micro Brief
£34.00
Don't set sail without this lovely men's swimwear complete with its yacht print and fully lined front... read more.


hom autumn winter 2014 at dead good undies

bike #10 jockstrap throwback edition

Bike Europe have to do a one time 6,000 production run of the Bike #10 jockstrap.They've named it the Vintage Throwback Edition, and we think you'll like it.

It's styled after the original made first in 1874 but comes with a special throwback insert for the clamshell packaging. There's a woven moisture wicking pouch that's soft out of the box and with this Throwback Edition, Bike didn't over-bleach the material.

The latest gym gear from American Jock is now in at Jockstrap Central - and it could make for great last-minute summer gear too.

american jock gym shorts


The gym short range brings three light-weight shorts that are unlined with an 8 inch side-seam. There's spacious front-pockets, with draw cord and side-leg splits. 100% cotton fabric too!

The American Jock Body Builder Tank Top is ideal for guys who like to showcase their hours of hard work dedicated to building their physique.
  • American Jock
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The shorts and tank tops come in black, red and blue. As you've just seen, modelled by Jockstrap Central's new model (and personal trainer/dancer) Gerry. 
Ergowear want you to look and feel great while you're working out, so their new Compression Shorts are quite stunning.

dgu ergowear compression short

The Ergowear Max Compression Short is there to support you on the football pitch, tennis or basketball court, at the gym or even whilst you're at the supermarket. The specially compiled compression fabric reaches down to just above the knee and helps to optimise performance whilst allowing sweat to freely cross the fabric helping you feel cooler.

Plus Dead Good Undies have just restocked on some Ergowear faviourites, including the Ergowear Flex Swim Brief, Max Trio Boxer Brief, and  Max LIGHT Thong.

dgu new xtremen underwear
Xtremen is the newest brand to hit the UK from Colombia - with practical yet stylish options for your underwear drawers.
Using only top quality fabric, to offer you the best comfort and masculine style with a sporty feel. Deadgoodundies has selected a handful of Xtremen's finest designs to test the waters.


Xtremen Boxer Brief 51326
£15.00
The brightest sports underwear for men you'll ever lay eyes on... read more.

Xtremen Boxer Brief 51333
£15.00
Sportsman? Then take DGU's advice and opt for this longer leg athletic short to accompany your workout... read more.

Xtremen Boxer Brief 51338
£14.00
Running low on athletic undies options? Then you need this longer length boxer brief... read more.

Xtremen Sporty Boxer Brief 51322
£15.00
An athletically styled men's sports short complete with mesh panels and double layer pouch... read more.